ICM plans and runs communication for NGOs, UN agencies, government offices and businesses in Ethiopia: research, social media, design, print, event branding and video, under one roof. Hire us for a whole campaign or programme, or for the one piece you need.
The community health worker who forwards a message is still more trusted than the best-produced advert. Understanding that trust is what makes campaigns work.
Most campaigns that fail make the same mistake: the message goes out before anyone has studied the people it is for. Social media makes that mistake faster and more expensive: posting every day is easy, being understood and trusted is not. We bring the discipline of formative research to every channel, from Facebook, TikTok and Telegram to radio and print.
Needs assessment, focus groups and pretesting before any creative is final.
We map who people actually listen to, then design content that travels through them.
Field experience across the country, applied to the channels people use today.
We report what people did (messages, enquiries, sign-ups, behaviour), not just likes and reach.
Bring us a whole campaign or programme, from research to evaluation, or just the part you need: monthly social media, a print run, branding for an event.
Monthly strategy, content calendar, posts and community replies across Facebook, Instagram, LinkedIn, TikTok and Telegram.
Facebook, Instagram and TikTok ads with clear audiences, budget control and plain-language reporting on what each birr bought.
Short vertical video, motion graphics and explainers, filmed or AI-assisted, in the languages your audience speaks.
Reports on what people are saying about your issue, brand or service, including rumours and misinformation to respond to.
Practical training for your own staff: planning content, writing for social media, running ads and using AI tools responsibly.
Campaign identities, reports, brochures, posters, infographics and illustrated materials.
IEC materials, manuals, flip charts, storybooks, reports and banners, digital and offset.
Backdrops, roll-ups, signage, programmes and badges for launches, workshops and conferences.
Materials that follow your donor's branding and visibility rules, checked before they print.
T-shirts, caps, bags, notebooks and gifts for campaigns, staff and events.
Needs assessments, audience insight, focus groups and message pretesting.
Audience, goals, outcomes, timeline and channel choices, agreed before production starts.
Concepts tested with the people they are for, then film, radio, print, outdoor and digital content.
Cost-efficient placements across social, TV, radio and outdoor, including earned media.
Launches, press, and training for the people who deliver the message on the ground.
Intercept surveys, focus groups, online surveys and regular progress reporting.
The same five steps whether it is one month of social media, a print run or a national campaign.
What does your audience already believe, ask and share? We look before we post.
Who we need to reach, what we want them to do, and the channels they trust.
Posts, videos, print and event materials tested with real people before money is spent on them.
Publish, print, install and launch on time, across every channel the campaign uses.
Monthly reports on messages, enquiries and actions, in plain language.
How we use AI. AI helps us write, design, edit video and analyse comments faster, so you get more content for the same budget. Every piece is checked by our team before it goes out, and AI-generated images or video are labelled as such.
A selection of projects for UN agencies, government and international NGOs.
Built on UNICEF's handwashing formative research, the brand was brainstormed with creative people, including children, then developed and pretested. We produced multimedia packages and trained school mini-media and club coordinators, directors and health and education focal persons to run interactive behaviour change sessions in their schools.
Strengthened the MSIE and BlueStar clinic brands with young people aged 15–29, mainly women, with unmet family planning needs. Culture-sensitive messaging, backed by research and the MSIE team, presented the clinics as the first place to go and addressed common misconceptions about family planning.
Before writing a word, we revisited the secondary research, consulted the field teams and spoke with the intended audience. The result: materials developed fully in local languages, fitted to each community's context and culture, with the right channels for each.
With millions of children out of school, and girls held back by early marriage and household work, we produced 16 TV and radio PSAs in four languages calling on parents, communities and local leaders to send every child to school. The spots aired on national TV and radio.
Communication support for the nutrition and social cash transfer components of Ethiopia's Productive Safety Net Programme: facilitator and participant manuals, illustrated counselling cards, a nutrition learning module and documentary films from the field.
In three months we produced radio and TV PSAs in Amharic, Afan Oromo and Tigrigna, illustrated storybooks, flip cards for safe-space counselling, and a facilitator's guide for school mini-media covering menstrual hygiene, safe water and handwashing.
Radio producers and educational media centres lacked up-to-date resources for social change programming. We compiled practical guidebooks on health, nutrition, hygiene, education and child protection to help them make programmes that inform and inspire.
Event identity, roll-up banners, posters and programmes for national events on ending child marriage and female genital mutilation, and on transforming the lives of rural women.
ICM's sister companies print, make and train in-house, so campaigns move from idea to finished material without delay.
Tell us who you need to reach and what you want them to do. We'll reply within two working days.
Email info@impactcm.com